For my newest project, I partnered with a couple other developers to build a dev tools product aimed at making authentication and access to web3 technologies simple. Well, selling to developers is significantly harder than selling to consumers. So we, focused on our existing network. We talked to people we knew struggled with the same problems we had struggled with in our apps. And we were genuine. We’ve got a long way to go, but SimpleID (https://simpleid.xyz) has its first bit of traction!