GreenHabit's goal is to make visible the small individual actions and changed habits people make and at the same time encourage others to follow. The premise is that by committing to a change publicly these changes are more likely to stick; and that one small change multiplied by thousands is not insignificant.
The problem GreenHabit addresses is the fact that adopting a green habit is a personal sacrifice. Green alternatives to our normal habits are less comfortable, often cost more and are less convenient. It takes effort and commitment! This effort eats into our willpower.
As a solution - GreenHabits' unique conversational coaching method makes it easier to adopt a new green habit one by one until mastered and make them life long changes. The platform's gamification makes it fun and rewarding with visibility over the impact your change is making.