15 paying customers - $500+ MRR
by harvellocapelloGrowform is up to 15 paying customers!
We also haven't had a single customer churn in 3-4 months, which is nice!
These customers came in purely through Google Ads and word of mouth.
Here's what I've been doing since the last update:
- Refining Google Ads campaigns and doubling down where they work
- Added Facebook retargeting for about $90 per month. It's ROI positive - do this!
- Tried targeted but cold email (no success yet)
- Listening / answering on Twitter
Marketing channels I still have yet to try properly:
- LinkedIn ads
- Facebook ads for acquisition
- Quora ads/organic
- Twitter ads
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Congrats! I've always thought that advertising for indie hackers was too expensive, interesting to see these results, I might check it out.
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Big congrats on hitting 500 MRR that’s awesome! How did you get started with Facebook retargeting? That sounds really interesting.
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Thanks @freezegun!
Fairly simple:
- Set up a Facebook pixel as normal, that fires on every page as well as key events (eg. signup)
- Create an audience, eg. "People who have viewed a page, but not signed up in the last 60 days"
- Create a new campaign with the audience set to the one you created above
- Don't sweat too much about the creative and text. Bright colours work well, but be sure to keep it in-line with your site look/feel.
- Set budget to something really small - even $1-2 a day is enough to get testing.
We get about 1k hits to the website a month and $90 seems more than enough for basic retargeting - in fact, I might even turn it down, as on average our ads have been seen 7 times per person...
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Very cool, thanks so much for your reply! Going to have to try this out.
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Hey Growform looks dope! You have an interesting pricing for Agencies at $67.47, wondering what was the thought process there?
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Thanks @jatin! Good question, I believe it's $74.99 * 0.9 (i.e. 10% discount for paying anually). Looks a bit weird next to the nice round figure, so will take that as feedback!
As far as pricing goes generally, the lower package is priced to be competitive with other form builders (incl. typeform), so accessible to anyone with a website. The higher price point (for agencies) is designed to provide more value - i.e. you get 5 domains instead of 1, but not 5x higher.
Pricing is definitely something I'd like to review over time; getting it to be both affordable for customers and profitable for the company is a tough balancing act!
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Got it. I think having a strikeout to explain the pricing would be a good idea :)
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