I'm generally looking to spend more time marketing. I read the Traction book and have started to experiment with some paid ads. I'm using the Microsoft Ad network and trying to direct my ads to DuckDuckGo users since I'm playing up the privacy angle with my software.
It's been a learning experience. First day the campaign was not configured right and I saw a lot of obvious click abuse. Did some changes and it's more inline. I got a few new newsletter signup but not sure it's time/cost effective.