I learned it's very important to not have a leaky bucket before scaling. With the soft launch we got 900 users for free with only 2 reddit posts.
The weekly retention wasn't good at first, and the average revenue per user was only $.28.
We fixed a lot of bugs and tweaked some small things to bring the revenue per user from $.15 to $.28. We are now working on a huge ui update/slight functionality change for version 1.0 where we hope we can get the revenue per user to at least $.50, hopefully more though.