Pandemic has disrupted retail footfall traffic to a lot of mom and pop shops, brands and consumer behavior has changed drastically. We are connecting brands and buyers through live stream, chat and instant purchase.
We leveraged multiple strategies - Campus Ambassadors, Influencer Marketing and leverage our existing brands to promote their own social media about upcoming live streams.
In fact, we also relied on lots of Facebook groups to drive audience and engagement for our App and for our Live Streams.
Still a long way to go, but super proud of what my team has achieved so far. Upwards!
Pandemic has disrupted retail footfall traffic to a lot of mom and pop shops, brands and consumer behavior has changed drastically. We are connecting brands and buyers through live stream, chat and instant purchase.