Hybrid Consulting
Grow Faster, With 24/7 Guidance From A Pro Growth Marketer.
I've always enjoyed being apart of young scrappy startups and noticed they tend to struggle with marketing. It pushed me to "productizing" my growth marketing services, and offer it up to 70% cheaper than alternatives.
After providing services to a few tech startups and consulting with a 8-figure founder, I was asked the question: That's a fucking good idea, but if you did it internally, don't you think you'd make like 100x more 💵?
He was right, so I made it internal.
As a result, I also gave up a partnership I had with a bigger tech startup where I'd help them hit 10mill in annual revenue.
Stupid? Maybe
Worth it in the long run? The numbers say so plus I'll still be able to help the small guys. It's a win-win. 💎
I'm a writer but I don't churn out hundreds of content.
🧠I instead write a few very in-depth and practical guides/articles on key startup issues🧠.
This gives people a taste of what to expect from the same mind that powers the Hybrid Consulting system.
📣📣Hybrid Consulting, not yet marketed on Targeted Right website.
My initial niche was tech-savvy entrepreneurs with basic marketing knowledge.
I realize that was too wide and have narrowed it down to just tech startup founders.
Why? They have the DRIVE TO GET SHIT DONE.
Perfect for Hybrid Consulting🚀🚀🚀.
My sales calls turned into prospect research sessions. Everyone I pitched on my Hybrid Consulting solution mentioned they've never heard this offering from a marketing company before and they loved the idea.
🐱🏍They loved that they'd get all these, in 1 package:🐱🏍
- High Growth Strategies (growth hacks - marketing and product related)
- Advanced Pay-Per-Click Ads (over 5 ad platforms)
- Data Analytics
- Marketing Automation
- Search Engine Optimization
- Conversion-Focused Copy Optimization
- Consultative Selling
- Advanced CRO (coming soon)
The problem? Audience not the right fit🤔🤔.
Let's Sail! Using my existing channels I use to promote my services, I promoted Hybrid Consulting instead. Drew up an entire marketing strategy in 2 days and got my 1st user on the 3rd day.
All this while I constantly iterated my messaging🐱🏍🐱🏍.
The hard part went from thinking it, to building it.
I decided that the best route wasn't to make it a product, but to make it a hybrid. I set off on a 2 weeks, no-code sprint to creatively design an MVP that didn't only work, but DELIVERS. Success!
Things are going great, people are hiring my growth marketing services, but I felt something was missing. Tech Startups! Then just like that, an idea appeared out of thin air. Why not make the impossible, possible? Giving scrappy startups an option.
📣📣Hybrid Consulting, not yet marketed on Targeted Right website.