September 23, 2019

Thinking of running paid marketing. Any advice?

Moe Salih @MoeSalih

We've recently released a few features requested by our users and HyperCharts has been generating revenue for around 6 months so I'm starting to get a decent idea of our churn, average revenue per user, and lifetime value metrics. I feel that we're at a good place to start experimenting with some paid marketing to see if we get any good returns on that.

We've so far gotten most of our users from my co-founder's YouTube channel and organic Twitter traffic, and our target audience is investors in public companies.

I'm currently thinking of testing sponsored videos on other finance YouTube channels, and sponsored ads on finance podcasts and newsletters.

I'd love to get any advice on this. Should I test paid ads on Twitter or Reddit? Are there other channels I should consider? Any recommendations for small finance related youtube channels, podcasts, or newsletters I should advertise on?

Loading comments...
Today's Top Milestones
  • The Side Hustler Weekly #1
    I decided that the best course of action for my publication is to scout a handful of side projects over the week and deliver them as a newsletter at t
  • Achieved >50% Conversion rate
    After SO much of trial and error, and almost 6-7 A/B tests later I finally managed to improve the download conversion rate for visitors to Snap Search
  • The design of my app/ Starting to code
    I have completed the design of my app using figma which was actually quite cool. I hoping to make a somewhat minimal design app because I want to focu
  • 2nd Volunteer joined in
    It looks like the community is very slowing taking off. I'm happy to announce that Anurag Sharma has joined in today. He was one of our early users to
  • $437 MRR and 532 email subscribers in 1 week! AMA!
    ![]( Demand for has exploded over the past week since its public launch. Here are the three main reas
  • 🎉First e-mail subscriber!
    Hey, Every victory is worth celebrating right? Well today we got our first e-mail subscriber. The idea is that I will be sending out a weekly newslett
  • Added User Onboarding Guides
    NullBox has been making good progress lately with free trial registrations. However, I've unfortunately noticed that a large percentage of those trial
  • Announced Private Alpha
    A tweet, a one-page website and a post on IndieHackers later, BassDrum is now accepting applications for private alpha. I am calling this v0.2, and it
  • Setup Basecamp
    Huge fan of Basecamp and I'm planning on using it for project management. I've used it for a while now for client work and ot
  • I promoted to the wrong audience
    I thought it would be great to start from my "ready-to-go" my own personal Twitter audience but, I was wrong. Despite the paying subscribers, I was ge