Better Twitter analytics for everyone.

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Twitter's own analytics are not great. ilo is.

May 17, 2021 150 customers

I'm not sure if I ever had a customer target in mind at the beginning of ilo, but reaching 150 customers is a big step for the product.

However, with over 300 million monthly active users, Twitter's user base is a huge market to tap into and 150 is definitely not even scratching the surface.

Next goal: 2,000.

Everything I do will now be to work towards that target.

April 2, 2021 Launched the blog!

The blog is now live.

It is a place to come and learn about Twitter, both how to best use the platform and how to grow on it.

I have a small team of writers contributing, to creating a diverse voice, and big plans to make it an important place to find out how to level up on Twitter.

March 15, 2021 $10K ARR! has seen some crazy growth this month, breezing through $600, $700 and $800 MRR in two weeks.

Yesterday it passed the $10K annual recurring revenue mark 🤩

I'm not actually sure what has triggered such growth after taking ~6 months to reach $500 MRR.

Recent updates:

  • updated the homepage; better messaging, more social proof
  • raised prices

I've also noticed increasing amounts of people on Twitter sharing and discussing ilo. Word of mouth seems like a big win. SEO-related marketing tactics are next on my list.

March 4, 2021 New ilo feature: Twitter follower widgets for iOS

I've just launched one of my favourite features for, my Twitter analytics platform: iOS and Mac widgets.

With the brand new API (launched last week), I decided to create some widgets with the brilliant Scriptable app, which show your live Twitter follower count in iOS and Mac widgets.

I've been running widgets on my iPhone for a month or so now and it's been really cool to see my weekly growth, daily change and current follower count at a glance.

More info on how to create widgets here:

November 9, 2020 New ilo feature: full tweet previews has a great table view, making it easy to view a lot of your tweets—and their metrics—at a time. But to save space, the tweet text was always truncated.

For the first feature launch in November, I've just added full tweet previews. Simply hover over a tweet and the full tweet (including clickable links) is shown inline.

October 16, 2020 New feature: account switching

A few users in the past few weeks have mentioned using ilo for multiple Twitter accounts and how amazing it would be to have a smoother way to go between dashboards (instead of signing in and out each time!)

Today I launched ilo's account switching feature. If you're already signed in, you can simply "Sign in with Twitter" again on a different Twitter account and the accounts get linked together within ilo. It's then just a single click to navigate between dashboards.

September 30, 2020 $100 MRR!

With a couple of new customers yesterday, is now at $135 MRR.

This is a big milestone for me.

By selling a number of lifetime deals, ilo has already generated over $4k in revenue in September but I see $100 MRR as far more important.

The breakdown is:
• 7 x $50/year earlybird plan
• 10 x $70/year launch plan
• 4 x $12/month regular plan

September 17, 2020 ProductHunt launch

Today, ilo is on ProductHunt! This marks the official launch.

I started on ilo seven weeks and one day ago, and coded the initial alpha release over two evenings.

The product has changed a lot since, with valuable input from the early users ❤️

I'm nervous and excited to launch on PH, as I've never done it before and I have no idea what to expect. I'll update this post in 24 hours, hopefully with some decent results.

I've created two launch deals: $160 lifetime access and $70/year (discounted from $100/year, forever). Only 100 deals are available. I'm hoping this ploy will help validate the product and generate some early revenue.

Come say hi on ProductHunt!

September 5, 2020 400 users

Today, ilo passed 400 users.

There has been a nice influx of new users due to the earlybird pricing flash sale.

100 users signed up on Thursday and Friday.
290 had signed up in the previous 34 days since the alpha launch.

I have been watching the background processes to make sure that the all-important data collection and crunching is still doing OK with many more users. Seems fine 💪


September 3, 2020 Earlybird pricing launch

ilo is nearing the end of its free alpha phase.

I set up some heavily discounted deals for early ilo users: $50/year or $120 lifetime.

I launched these at midnight last night, for 48 hours only!

The response has been great. I'm very happy to offer lower pricing to users who took a gamble on ilo so early ❤️

Twitter's own analytics are not great. ilo is.