The history of native ads

Traditional advertising on the internet – bright banners, website pop-ups, YouTube commercials – is gradually losing popularity. At least 42.7% of internet users around the world have installed ad blockers, which means they categorically refuse to waste their time on traditional ads.

However, native advertising, according to a study by Time Inc, is positively perceived by 90% of the internet audience, because it is often done creatively and allows you to look at the brand from a new perspective.

So, it's time to know how to do native ads right


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