Make a long story short via Stories in your app

10+ Employees
Founders Don't Code
Solo Founder

The idea of InAppStory is to help businesses catch up with the new formats offering a tool and expertise in content creation to achieve their goals

November 2, 2021 Customer acquisition funnel: 3 tips for eCommerce

Often eCommerce apps fail to find the leak holes in the funnel and struggle to drive sales πŸ’Έ

We rolled out 3 strategic approaches that help you optimize your funnel and achieve growth. Keep in mind that you’ll need to evolve your approach over time. So keep hustling and finding new ways to move the needle.

Read on!

October 25, 2021 Top 9 trendy mobile marketing podcasts for you

Walking with a dog?

It's time for podcasts!

As a group of podcast lovers and online marketers, our team is always hunting for the next fantastic podcast to share. In this article, we have curated a list of the top 9 podcasts we highly recommend to you. Read on to explore and get insightful information, tactics, and strategies to grow your app business now!

October 20, 2021 Mobile app marketing channels for eCommerce

Wow, you’ve made a fantastic app. What is the next step?

If you can’t convince people to try your app, your business is likely to fall flat. But among different types of distribution channels, which mobile app marketing channels are the best? The app marketing strategy may vary from different industries and niches.

However, the three app promotion channels in our new article can be a universal approach for many mobile app businesses.

September 29, 2021 Say "Hi" to new users right

According to statistics, more than 20% of customers who have installed and launched your application will never return to it after the first use. To keep from losing your user’s attention at the first stage of getting acquainted with your platform, it is worth considering using mobile app onboarding.

In fact, app onboarding is the first thing a user sees and interacts with in a mobile application. Read on to do everything right from the first time!

September 22, 2021 5 digital marketing ways to increase engagement

App engagement metrics like churn rate, bounce rate, and retention rate are some of the best indicators to tell the success of an app. From a holistic point of view, these metrics don’t stand alone but have a mutual impact on each other. For example, when you keep users engaged longer on an app, the bounce rate lowers, which is likely to result in the churn rate also shrinking. So once you figure out the right strategy for in-app engagement, everything starts to improve together.

In this blog post, we will show you 6 proven ways to increase mobile app engagement. They are fresh, trendy, and expert-approved. Read on to find out.

September 17, 2021 The history of native ads

Traditional advertising on the internet – bright banners, website pop-ups, YouTube commercials – is gradually losing popularity. At least 42.7% of internet users around the world have installed ad blockers, which means they categorically refuse to waste their time on traditional ads.

However, native advertising, according to a study by Time Inc, is positively perceived by 90% of the internet audience, because it is often done creatively and allows you to look at the brand from a new perspective.

So, it's time to know how to do native ads right

September 15, 2021 How the Teletronika game was created for the Tele2

With a focus on the in-Stories games, we are happy to share with you our first customer story.

– How we created a concept for the future game
– What awards we included in the game
– How many times do users interact with the feature
– What does Tele2 think about the campaign

And, of course, what result we are having now – read on our blog:

August 31, 2021 Mobile App Personalization of Stories – WHAT?

According to Accenture, 91% of users are more likely to buy products and services from brands that use personalization.

83% of them are ready to provide companies with all the necessary external data about themselves in order to receive more accurate recommendations and relevant offers.

This means that the refusal of a brand to engage in personalization can be perceived as deliberately throwing away profits.

How to do personal in-app offers in Stories format read in our new article:

August 24, 2021 Landing Page UPD

Just check it out:

– Added PH link
– Added G2/Capterra links
– Added a section "Press about us"

But most importantly, now it is easier to "try now" by yourself or book a demo from our sales team

We have big plans for the site, but small changes are better than nothing, right?

August 16, 2021 Widgets: How They Can Help Your Business

InAppStory's Stories platform has particularly valuable elements that help increase conversion: widgets. These marketing tools help get feedback from customers, gamify content, and eliminate the need to integrate additional paid features into a mobile app

Read to learn more about our widgets:

– Quiz and Quiz by Category
– Test
– Ask a Question
– Feedback
– Poll and Poll with Layers
– Voting
– Rate Us
– Share Functionality


The idea of InAppStory is to help businesses catch up with the new formats offering a tool and expertise in content creation to achieve their goals