According to statistics, more than 20% of customers who have installed and launched your application will never return to it after the first use. To keep from losing your user’s attention at the first stage of getting acquainted with your platform, it is worth considering using mobile app onboarding.
In fact, app onboarding is the first thing a user sees and interacts with in a mobile application. Read on to do everything right from the first time!
App engagement metrics like churn rate, bounce rate, and retention rate are some of the best indicators to tell the success of an app. From a holistic point of view, these metrics don’t stand alone but have a mutual impact on each other. For example, when you keep users engaged longer on an app, the bounce rate lowers, which is likely to result in the churn rate also shrinking. So once you figure out the right strategy for in-app engagement, everything starts to improve together.
In this blog post, we will show you 6 proven ways to increase mobile app engagement. They are fresh, trendy, and expert-approved. Read on to find out.
Traditional advertising on the internet – bright banners, website pop-ups, YouTube commercials – is gradually losing popularity. At least 42.7% of internet users around the world have installed ad blockers, which means they categorically refuse to waste their time on traditional ads.
However, native advertising, according to a study by Time Inc, is positively perceived by 90% of the internet audience, because it is often done creatively and allows you to look at the brand from a new perspective.
So, it's time to know how to do native ads right
With a focus on the in-Stories games, we are happy to share with you our first customer story.
– How we created a concept for the future game
– What awards we included in the game
– How many times do users interact with the feature
– What does Tele2 think about the campaign
And, of course, what result we are having now – read on our blog: https://bit.ly/3hyhORE
According to Accenture, 91% of users are more likely to buy products and services from brands that use personalization.
83% of them are ready to provide companies with all the necessary external data about themselves in order to receive more accurate recommendations and relevant offers.
This means that the refusal of a brand to engage in personalization can be perceived as deliberately throwing away profits.
How to do personal in-app offers in Stories format read in our new article: https://bit.ly/2WELVil
Just check it out:
– Added PH link
– Added G2/Capterra links
– Added a section "Press about us"
But most importantly, now it is easier to "try now" by yourself or book a demo from our sales team
We have big plans for the site, but small changes are better than nothing, right?
InAppStory's Stories platform has particularly valuable elements that help increase conversion: widgets. These marketing tools help get feedback from customers, gamify content, and eliminate the need to integrate additional paid features into a mobile app
Read https://inappstory.com/blog/stories-widgets to learn more about our widgets:
– Quiz and Quiz by Category
– Ask a Question
– Poll and Poll with Layers
– Rate Us
– Share Functionality
"Wow. This is an amazing cold pitch" – Ryan Hoover.
A little noise yesterday on Twitter: https://twitter.com/VladimirLastov2/status/1401889639326232576
Thinking about writing a short article about the idea and our journey. It's only the beginning! 👋🏻
The idea of InAppStory is to help businesses catch up with the new formats offering a tool and expertise in content creation to achieve their goals