My newsletter is an industry digest about Influencer Marketing. Each week I send 15-ish articles with summaries about the industry itself. Some news of which companies raise money, some interviews... and as many case studies as I can find that week to show everyone what good marketing campaigns look like.
I have a crazy goal of getting to 5,000 subscribers by the end of the year.
I've pulled out all the stops. Stopped over analyzing and gotten to work the past few weeks.
Facebook ads have made up 50% of new subscribers in the past month. That's roughly 50 a week.
What I'm most proud of is the referral program that's been the second leading lead gen this month. I knew before that word of mouth was a big driver of new signups, now I can see it and reward those who drive the most signups.
I'm releasing tomorrow a big industry list of the best people in Influencer Marketing. Influence 100.
I'll share it with you readers, right now: https://news.influenceweekly.co/100/
I'm really excited because I did this in 2018 and it got me over 200 subscribers in a week. It got me meetings and intros to VCs, and more people that I respect in the industry.
With just html and text and a little knowledge... I'm able to help a lot of people connect. It's really great hearing about the connections made from this list. I'd like to do it more, maybe monthly.