Sitting at 3,200 subscribers for most of October, I made a clearly ambitious goal of reaching 5,000 subscribers by the end of the year.
Tough because I gained 100 in the month of Oct and also because as a business minded newsletter... everyone buggers off for the Holidays.
Early November I started a referral program, that has added 200 new subs.
I also invested a few hundred dollars to hiring a FB ads freelancer, that is working out well. At least as I can tell has added 200+ subscribers.
Dec 9th I launched Influence 100. It is a big content marketing piece that celebrates the 100 most influential ppl in my industry. Its now driving a few hundred new sign ups a week. The page itself has 15,000 page views and could potentially power some retargeting ads on FB.
While not at 5k yet, I see a clear and simple path to get there. A few big press articles are still to come out and a few more posts about the newsletter will trickle in over the next week.
2020 looks to be a great year. Already ads are spoken for through Feb.