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Embarking on a 2 week hiatus from promotion

Felt in light of current event that it's best to not add to the noise. I had been previously going pretty hard on promoting my newsletter. Gotten up to 5,933 subscribers.

I'll be doing less, and doing it better. (I hope)

The newsletter curates information for those in Influencer Marketing and the whole marketing industry has seen large layoffs along with a decrease in ad budget spendings.

While tracking the industry week to week I noticed that my unsubscribes and bounces also went up the last two weeks along with the layoffs.

In reaction, I could have double downed on the educational aspect of the newsletter, and also promoted heavily the jobs I feature each week.

However, being inundated myself with webinars and emails mentioning the news, the current ecosystem, and everything.. I decided to pull the plug for a couple of weeks. I'll be doing less.

And I hope that the few things I do. I do them better.

Also I had an excellent experience during Nyepi, a Bali tradition to turn off electric and internet for 24 hours. During that time I reflected on the noise, the silence, and the world.

It was during this silence that I felt this is what I find useful. I hope the my newsletter is useful and it won't stop but my promotions will. And therefore I may lose many subscribers this week and next.

The silence is better than the hustle.
Less, Better.

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