December 18, 2019

Interviewed by LetterList about my Newsletter

Andrew Kamphey @AndrewKamphey

I release a digest of Influencer Marketing news each week. It's been running for over 2 years now and is my main cash flow for the past year.

Marc, runs LetterList, he's hand-curating great newsletters that you can subscribe to in one click.

He asks me about growth, revenue, and more in this deep (3k words) interview. Read it all here: https://letterlist.com/andrew-kamphey-interview/

A few excerpts that fellow IndieHackers can learn from:

When asked about Growth Tactics:

I’ve tried so many things.

Content Marketing on LinkedIn has been by far the #1 thing that worked. In April 2018, I made a list of 100 of the most influential people in Influencer Marketing. That doubled by subscriber count.

I’ve tried Facebook Ads a few weeks ago.

One tactic that I don’t hear often used, I email each person referred to in the newsletter.

When asked how Influencer Marketing can be applied to anyone:

There will be individuals in any and every industry that have an outsized impact on that industry. Understanding how to create relationships with them and enable those individuals to carry on your own message, that does take work but it’s got an incredible upside.

Endorsement by a major figure in an industry can get you in front of the right people at the right time. Tactics that help, 1) Give them a platform to share their opinion. 2) Give them insider information about the industry, or unknown information that they can use to show off themselves. 3) Be a great member of their community.

Read it all here: https://letterlist.com/andrew-kamphey-interview/

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