After launching the first MVP version of the site last week with just 5 companies, now InspectCompany.com supports 12 companies.
In order to try to understand what our customers want, every company is an experiment on its own, they all have different data, arranged in different ways. The objective is to measure the interest on every section of each company, to know where to focus before expanding to hundreds of companies.
The next step is going to be to run SEO experiments on every company. For this different styles of titles and descriptions are going to be used on every company, to see which strategy works better for Google.