We now have a landing page that can collect emails that we're pretty proud of. Since we both still work full-time jobs, we don't have a lot of time to work on it, so it's great to see a tangible milestone being hit!
The two biggest challenges were figuring out the major features of the platform we wanted to highlight and designing the graphics.
We knew the pain-points that we were tackling (since these are issues we're dealing with by using competitors), but we wanted to make sure to have a balance of overall value and differentiation from the competitors. Not every company will be using another scheduling tool, so we want to make sure our purpose made sense to those don't.
The graphics were also difficult since neither of us are graphic designers by day, but @pallavi did a fantastic job making amazing graphics with a cohesive look-and-feel. We wanted to use the ducks to give a light-hearted feel to otherwise dreary recruiting software.