I don't want to repost the whole blog post over here, but I do want to pull out a few interesting stats for 2020:
- Over 10 million page views
- Over 1 million unique visitors
- Rendered 750,000 preview videos (> 2,000 hours of video)
- I sent 880,000 emails in 2020, with an average open rate of 18% and CTR of ~5%.
- Crossed $50k in SDE (up about 50% from when I acquired the site in 2018)
- On pace to finish recouping the original purchase with a similar 2021
- Not making any goals for 2021 until the kids are back in school
You can read the whole thing here!