December 4, 2019

November Stats

Will Hankinson @SimianLogic

Gross revenue down 31% to $1,077. Traffic flat at around 1016 users/day.

The ARPU drop is attributable to two factors: a decline in traffic quality and dropping Ezoic. I also split test removing ads entirely over the last two weeks, which meant overall ad revenue was down over $200.

My email newsletter troubles continue. I got a 35% open rate for the first few days I was trickling it out, but that plummeted today. Even after aggressively culling the list, it seems like I can only get 5-10k emails sent before throttling starts to happen (or I just suck at writing emails).