I'd been stumbling around, experimenting with various SaaS product ideas.
With all the ideas there was a common problem - the product was ready to show and I needed a super-quick way to build a high quality website to explain the value to potential customers and start gathering feedback.
I tried lots of website builders but none of them did what I wanted... I wanted an easy way to concentrate on the content, not the building of the website. I wanted to iterate things quickly and easily and I wanted to capture users for further conversations and conversion.
I wanted a combination of a website builder, landing page builder, hosting and integration with marketing platforms.