Part of good SEO is providing fresh, useful content on your site. So this week I knocked out the first five blog posts for the product.
Coming up with ideas actually wasn't too hard. As I went through the day doing other tasks for the product, I'd come across candidate topics where I thought to myself, "Huh, that might actually make a good blog post." And then I dropped what I was doing and fleshed out the initial bits of the idea. More often than not, one thing led to another, and I had a finished first draft in short order.
So if you're considering adding a blog to your product site, my recommendation is to just get started on that first post. Make it something simple: "Welcome. This is the first post. This is what this blog will be about." Then, simply by virtue of having a blog started, you'll begin to see post ideas everywhere you go.