Hit my goal for the year: $4k MRR
by Matthew FreireThis is one of the goals I set for the year. I'm super excited that I hit it with 3 months to spare!
Off the top of my head, here are three lessons I've learned in building JustDjango over the past 3 years.
- Social media is unbelievably powerful. I started with YouTube tutorials over two years ago. Till today this is the largest source of the traffic to my website, and it's 100% free. Lesson: Build an audience first
- My website specifically focusses on teaching Django. But up till about 8 months ago it also had separate JavaScript and Python courses. I realized I needed to be more specific about why someone would want my courses. The answer; solve a very specific problem. In my case - learning Django, nothing else. I removed all courses that weren't focussed on Django. Lesson: Specify your value proposition
- I added a new set of courses that was marketed as a new product in a more expensive pricing tier. My old pricing tier became the "basic" package ($17/mo or $100/year) and the new pricing tier became the "pro" package ($25/mo or $150/year). The pro package was a massive success. 75% of my subscriptions are on the pro package, offering more value and subsequently generating more revenue that was previously not available. Lesson: Introduce multiple pricing tiers to serve different groups of your customers
If you have any other questions or want to know anything, leave a comment and I'll try my best to answer!
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In point one you said to build an audience first, but did you really do it ? I think you already had your product when you started building your audience, it was just free and you monetized it later.
I like point 2, it's a good reminder of a point we tend to forget.
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I get what you mean. I tried to make the product more than just a few courses put together. So I like to think that even though the videos on YouTube are tutorials, they're not necessarily the same as what the website gives you. Hence why I phrase it as audience building rather than just free resources.
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The website looks really nice! Is it build with Django, too?
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Thanks! It's built with React. Using Django for the API
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This comment was deleted 4 months ago.
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I created a pricing survey that I sent out to users of my product. I got the survey information from reading one of Profitwells books on pricing. The questions in the survey help you calculate what the optimal price is. I recommend you read this https://www.priceintelligently.com/hubfs/Price-Intelligently-SaaS-Pricing-Strategy.pdf
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