JustDjango
Learn web development with a focus on Django
When I was learning web development with Django, I felt that, with the exception of one YouTube channel, there were no consistent Django tutorial channels. JustDjango aims to fill that void.
Take a look at https://JustDjango.com to see the result!
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I’d been using a logo for the past three years that did the job, but didn’t really feel like the best I could do. The logo was black and white, and the website didn’t follow any strict colour theme.
So I decided to take on the challenge of redesigning the logo and colour theme myself. I’m not a UI/UX designer so this was something new for me.
I’m really happy with the result! I feel like now I have a consistent look across all social media’s and that the JustDjango name will be much more recognizable.
This is one of the goals I set for the year. I'm super excited that I hit it with 3 months to spare!
Off the top of my head, here are three lessons I've learned in building JustDjango over the past 3 years.
- Social media is unbelievably powerful. I started with YouTube tutorials over two years ago. Till today this is the largest source of the traffic to my website, and it's 100% free. Lesson: Build an audience first
- My website specifically focusses on teaching Django. But up till about 8 months ago it also had separate JavaScript and Python courses. I realized I needed to be more specific about why someone would want my courses. The answer; solve a very specific problem. In my case - learning Django, nothing else. I removed all courses that weren't focussed on Django. Lesson: Specify your value proposition
- I added a new set of courses that was marketed as a new product in a more expensive pricing tier. My old pricing tier became the "basic" package ($17/mo or $100/year) and the new pricing tier became the "pro" package ($25/mo or $150/year). The pro package was a massive success. 75% of my subscriptions are on the pro package, offering more value and subsequently generating more revenue that was previously not available. Lesson: Introduce multiple pricing tiers to serve different groups of your customers
If you have any other questions or want to know anything, leave a comment and I'll try my best to answer!
I enjoy Indiehackers and am excited to share another side of JustDjango's journey. This is a really exciting step as it marks the start of JustDjango's place within this community. I hope to be here for a while, engage with the community, and provide insight and help to other IHers interested in programming, entrepreneurship and online businesses.