JustSketchMe has become a great example of SEO done well. I realised a while back that SMM was not my forté (having abandoned my personal FB, IG and Twitter accounts a while back).
Instead I focused on my strengths, technical SEO and delivering a great product. Add time to the mix, and as of today I'm getting ~1.5k visitors per day, roughly 50% of them coming from organic search.
For those interested in how I did this, it was nothing special. I just made sure that all my basic technical SEO was mint, and played around with Ubersuggest until I had the best cocktail of keywords for my product.
My next step is backlink outreach :)