So with Delighted, the one thing I've struggled with is the positioning of the product. However after talking with a few larger scale prospects I think I've found something that should resonate a bit better.
The new positioning is less of 'Get to product market fit X% faster' and more of 'Turn your product into a growth engine' which I think better communicates the value prop.
This means I've had to make some changes to the landing page and I've had to remove the (18 minute!) product demo for now. Luckily this means I get the joy of recording a new one! :(
You can see the new landing page here: https://getdelighted.co
I am also trying out a few different angles on the landing page front which you can see here:
Would love any feedback anyone has!