We Hired 10 Employees!
by Julia EnthovenWe started Kapwing (an online image and video editor) almost two years ago and grew the company from 2 co-founders to 12 full-time employees in the last 12 months. Our team is based full-time in San Francisco, where the unemployment rate is astonishingly low. I wanted to write up a brief article on our learnings around hiring for other first-time entrepreneurs trying to hire engineers.
Like marketing and sales, hiring requires hustle. There’s no silver bullet and no easy way. We’ve spent less than $1000 on hiring, but I’ve had coffees or breakfasts with probably hundreds of candidates. Measured by hours, recruiting is one of our largest investments.
In this article, I summarize the channels and tactics that worked and didn't work for us. This list is not exhausted, but it does give you a place to start if you're trying to source talent in SF.
Read more on the Kapwing blog
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I wonder if you really need so many people :)))
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Right, you always hear about how many people are on the team, but never about WHY so many people are even needed.
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We're not VC funded but at similar revenue numbers. We have 13 people including myself, but not all full time. Here's the breakdown...
3 - Marketing
2 - Sales
3- Customer Success / Support
3 - Product Development (dev, qa, tech lead)
1 - manager of sales and customer success
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They are VC funded. Exponential growth is a must!
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Yeah, it just answers the question "How are they paying?" but not the question "Why do they need so many people?" :)))))
Exponential growth of customers - right
Exponential growth of sales - right
Exponential growth of employees - hmmmm....
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About $4k, which is a lot. But it has saved us time and given us a code-free way to update job openings.
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Congrats!
How are you acquiring users right now?
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Mostly SEO. The product also has some built-in virality because of the watermark and because people share their video URLs with each other.
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