This is when the concept of Koala Rank first came to me. The branding went through various iterations before I finally settled on the current name.
I initially called it "RankingKoala," then "Rankin'koala" (by this point I had already made the logo), and finally Koala Rank.
After researching the traits of various animals that could potentially fit with the concept of content marketing, the koala seemed to be the best fit.
The branding went through a couple of iterations before I settled on the final logo with the koala checkmark.