September 29, 2019

Rebuild, rebranded, and relaunched my project


Two years ago I launched a Chrome extension on Product Hunt called Freezetab. Thanks in large part to the Indie Hackers community (and Courtland himself) it became the number one product of the day and gained over 5,000 users.

But like many developers I always had the following idea in the back of my head: "what if I rebuilt the whole thing from scratch". Freezetab was my first ever complete coding project, and there are lots of warts in it from a user experience, design, and programming perspective.

I considered just continuing with Freezetab and sneaking in a complete overhaul as an update, but something about that didn't sit well with me. I remember a founder once saying that redesigning a product with existing users is like coming in to someone's house and rearranging the furniture while they're away.

So instead of abusing my users' trust, I released a completely new tool called Ktab, which I think embodies everything I've learned in the past two years about user experience. It's launching today on Product Hunt. It might not go viral like Freezetab, but I think it needed to exist 🤷🏽‍♂️.

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