September 29, 2019

Rebuild, rebranded, and relaunched my project

ksbrooksjr

Two years ago I launched a Chrome extension on Product Hunt called Freezetab. Thanks in large part to the Indie Hackers community (and Courtland himself) it became the number one product of the day and gained over 5,000 users.

But like many developers I always had the following idea in the back of my head: "what if I rebuilt the whole thing from scratch". Freezetab was my first ever complete coding project, and there are lots of warts in it from a user experience, design, and programming perspective.

I considered just continuing with Freezetab and sneaking in a complete overhaul as an update, but something about that didn't sit well with me. I remember a founder once saying that redesigning a product with existing users is like coming in to someone's house and rearranging the furniture while they're away.

So instead of abusing my users' trust, I released a completely new tool called Ktab, which I think embodies everything I've learned in the past two years about user experience. It's launching today on Product Hunt. It might not go viral like Freezetab, but I think it needed to exist 🤷🏽‍♂️.

https://www.producthunt.com/posts/ktab

Loading comments...
Today's Top Milestones
  • The Side Hustler Weekly #1
    I decided that the best course of action for my publication is to scout a handful of side projects over the week and deliver them as a newsletter at t
  • Achieved >50% Conversion rate
    After SO much of trial and error, and almost 6-7 A/B tests later I finally managed to improve the download conversion rate for visitors to Snap Search
  • The design of my app/ Starting to code
    I have completed the design of my app using figma which was actually quite cool. I hoping to make a somewhat minimal design app because I want to focu
  • 2nd Volunteer joined in
    It looks like the community is very slowing taking off. I'm happy to announce that Anurag Sharma has joined in today. He was one of our early users to
  • $437 MRR and 532 email subscribers in 1 week! AMA!
    ![](https://i.imgur.com/tVQmmcu.jpg) Demand for softwareideas.io has exploded over the past week since its public launch. Here are the three main reas
  • 🎉First e-mail subscriber!
    Hey, Every victory is worth celebrating right? Well today we got our first e-mail subscriber. The idea is that I will be sending out a weekly newslett
  • Added User Onboarding Guides
    NullBox has been making good progress lately with free trial registrations. However, I've unfortunately noticed that a large percentage of those trial
  • Announced Private Alpha
    A tweet, a one-page website and a post on IndieHackers later, BassDrum is now accepting applications for private alpha. I am calling this v0.2, and it
  • Setup Basecamp
    Huge fan of Basecamp and I'm planning on using it for project management. I've used it for a while now for client work and ot
  • I promoted to the wrong audience
    I thought it would be great to start from my "ready-to-go" my own personal Twitter audience but, I was wrong. Despite the paying subscribers, I was ge