Later got listed today in the Slack App Directory's "New and noteworthy" apps.
I'm capitalizing on that momentum to essentially make today "launch day" for Later, starting with some launch content on Twitter (https://twitter.com/slashlater).
I'd love some ideas on other ways I can get the word out about this app. I suspect Slack's App Directory will never be a huge acquisition channel (I think people mostly go there to find apps for services they already use outside of Slack). My hunch right now is that focusing my marketing on remote teams is my best bet, even though Later's useful to non-remote teams too.