Yesterday the trailer and first 2 episodes of my podcast 🎤 went live (https://www.createlatitude.com/podcast)! More importantly though, it launched with a sponsor for the first 20 episodes. It wasn't a huge sponsorship, but it was enough to cover all the production costs of the show (editing, music, hosting, etc.).
Here's how I got a sponsor for a show that had 0 subscribers:
The podcast is specifically for indie hackers about all the non-business parts of running a successful business (without losing your sanity). There are so many shows about design, development, marketing, etc. (which are all super valuable), but not as many about what it actually takes to show up every day and create something from scratch. We talk about productivity, mindset, meaningful work, and a variety of other topics.
The first few episodes feature @brendanhufford , and we talk about using sponsors for monetization (see above 😀), setting aside unstructured time aside to disconnect, and how to manage side-projects, kids, and a full-time job. In the next few weeks, fellow indie hackers @Mubs and @anthilemoon will be on the show.
Latitude is one of the first projects I've done that has a lot more "heart" to it than some of my previous projects. It's now in pretty much all the podcast directories (https://latitude.transistor.fm/subscribe), and I'm really excited to see where it goes from there!