Engagement pods on LinkedIn, Instagram, Twitter & Medium.
Fun. And, as a marketer, not having to remind my team to go and like over every social networks the content I put.
After almost 2 years of highs and lows, I'm closing ClapClub.
This was a fun side-project, and my biggest one yet. I learned a ton and got the thrill of an app with daily signups and some charge.
But I'm closing it for 3 reasons:
Thanks to you, 5000+ users. I'm also feeling a mix of proud and ashamed to know I'm responsible of 100k's of likes on social media :p. Let's make something less in a grey area, for which I'm really psyched to wake up every morning. And I feel like exportator.com my purchasing-power parity coupon solution is going to do it for me!
Buh-bye!
I'm at a point where my app is working by itself. Every day a few people sign up and it's doing what it's supposed to: Great.
Now I'm working on getting more people to join and have them interact together. It's not really easy to do since there is no way to talk between users in the app yet.
So I made a Reddit community under a generic term: /r/EngagementPods in the hope that people will find the more easily and start conversations there.
Does anyone has experience in getting users from Reddit? I'm interested in hearing your ideas!
The sub's address: https://www.reddit.com/r/EngagementPods/
The Club: LeClap.Club
From my work at other startups, I've always been surprised how newsletter which seem old and outdated are incredibly powerful. And it's not surprising why: You basically send hundreds if not thousand of emails at once, so even a small share of these people coming to your site is bumping the traffic up.
So it was a priority of mine to set-up Mailchimp this week-end as well as an unsubscribe button in the users settings to make sure people who're not interested don't get spammed.
And today, I've sent my first newsletter for LeClapClub! I'm letting people know that I implemented many of the features they asked for. I also want to use this opportunity to gather information about where I should focus next thanks to an in-mail poll..
LeClapClub is making the content you post online visible on every social networks thanks to powerful engagement pods on LinkedIn, Twitter, Instagram & Medium. We have a special IndieHacker room so feel free to join us!
https://www.leclap.club/rooms/indiehackers-engagement-pod-a5b7038c
Super proud to say that LeClapClub's beta has reached 100 signed up users! Among them a whole company had its 30+ employees signup!! They are now getting 30 likes on all their company LinkedIn posts and Tweets.
Getting their Head of Growth as a user has allowed me to speak with an early adopter and make the features he needed:
Manual mode: This way the admin of a room can click "Clap" after he posts something and everyone will clap it right after publication. This is a powerful green line to these social networks telling them to get that content in top of the feed of as many people as possible.
Multiple admins: Since he didn't wanted to be the only one to be able to click "Clap". It took this opportunity to also allow an admin to kick a user out of a room.
Since my last milestone I also worked on invisible yet important back-end improvements:
TO-DO: Today I'll work on the public pages. Hopefully making a better homepage and adding 3 "use-case" pages so that visitors instantly get the value proposition and perhaps a bit of SEO too.
You too get reach on your apps' content by joining our IndieHackers' room: https://www.leclap.club/rooms/indiehackers-engagement-pod-a5b7038c
Sure, good software shouldn't need doc. I know that and I try to respect it as much as possible. But the fact is that I'm not a designer. I start coding and always after I got the thing working do I start thinking about the design. I need to improve on this.
The issue: Here are the real funnel stats of LeClap.Club:
Visitors: 262
Signups: 51
Added profiles: 13
Joined a room: 21 (there is an issue here since profiles should come first in the funnel)
Actually got likes: 5 people (over 15 accounts)
Meaning a 1.91% conversion rate... and it's free... Lame.
So until I make a better UI, I made a video. I took 2 hours and hopefully will improve that figure. I'd love your feedback and will share the actual results in a month.
An evening one month ago I subscribed to BetaList. I wrote a really basic description and used a couple of really average images.. then forgot about it. Couple days ago, I realized I had more than 50 active users on LeClapClub!
Lessons learned:
Today's work:
Tomorrow's work:
Again, it feels great sharing the updates here. The IndieHackers room is growing steadily. Feel free to join us and get a ton of likes on all your content on Twitter, LinkedIn, Instagram and Medium.
https://www.leclap.club/rooms/indiehackers-engagement-pod-a5b7038c
And just from those signups I got very valuable feedback:
90 visitors come on LeClapClub,
20 of them signed up,
5 created rooms,
1 actually connected his profile,
and 0 content received even 1 like...
So I thought: Ok, I need to make the funnel wayyy more simple. From the front door to within the room. What I did:
My code is also cleaner so it's faster to change stuff. Next steps are:
It feels great sharing my updates here. I created a IndieHacker room so that we can help out each other there. Check it out now (and how metadata are lloking gooood ;p) -Jules
https://www.leclap.club/rooms/indiehackers-engagement-pod-a5b7038c
I'm officially launching LeClap.Club in beta. I'm confident most bugs are touch wood fixed enough for release. Security is strong and design will do for the time being.
Let your team's marketer that joining LeClapClub will boost his content on Instagram, LinkedIn, Twitter and Medium!
Fun. And, as a marketer, not having to remind my team to go and like over every social networks the content I put.