Great Resources For Newsletter Creators
Had a ton of links to resources for building, growing and monetizing newsletters. Figured other newsletter creators would find them useful too.
Last Friday I launched Letterstack on Product Hunt. My first ever Product Hunt launch.
Somehow, I ended the day with #1 Product of the Day. By a healthy margin having led from start to finish.
I didn’t really plan the launch - Late Thursday night, I was going through the submission process on Product Hunt to get the image asset sizes and copy length. I had a draft ready so thought why not go ahead schedule the launch for Friday. It was an ideal day for two reasons - I was available and my main newsletter was due out later in the day.
I didn’t have huge expectations and would’ve been happy with 50-100 upvotes.
How did I get #1...?
So, I’m 1 for 1 on Product Launches 😄
What can I learn from this (because, obviously I’m an expert now)
Absolutely zero rocket science, no tricks or hacks. Just fundamentals.
Was the launch a success?
To me, it was.
It didn’t result in a ton of subscribers but that’s ok - I don’t expect people want to get another newsletter when it’s one that talks about newsletters. It’s not a newsletter first product.
What I hope for is that people bookmark the site and use it as a resource. Share it to others starting out, or when stuck on something.
I increased twitter followers.
Importantly, I’ve got personal exposure.
This wasn’t a do or die launch. It was something I pulled together that I thought would be helpful. And was an opportunity to experience a Product Hunt launch.
Oh, and I get some kind of low level bragging rights for a Product of the Day 😄
I launched Letterstack - a directory of resources for building, growing and monetizing newsletters 😀
For a long time, I’ve been saving links to helpful articles, podcasts, videos - focused on building newsletter businesses. Been thinking to build a small site so I could share with other newsletter creators but never had the time to work on it.
A week or two ago, I carved out a window and built a simple site (thanks Webflow) and uploaded everything I had. I’m pleased with the way it’s turned out and has had some positive feedback on twitter and other newsletter communities.
Check it out and see what you think https://letterstack.co
Still adding resources and will share via the newsletter. Might also expand into tools such as ESPs, referral tools, designers etc.
Next step is to plan a Product Hunt launch - never done one before so got some research and prep to do.
Feedback from fellow newsletter creators or anyone who wants to is welcome!
I've been toying with turning all my newsletter related bookmarks into a resource site for a while. Found some time to do it so put a stake in the ground to get it done.
Also chose a domain (annoyingly not a .com) and decided this was going to be a Webflow project
Had a ton of links to resources for building, growing and monetizing newsletters. Figured other newsletter creators would find them useful too.