A big part of the validation process for any new products is generating interest from people whom you don’t already have a connection to. Over the last couple days we started getting pre-launch sign ups, but they had been from people we already knew and had interact with. That changed yesterday!
The effort to get Lifevest in front of people has still been pretty minimal. It’s been comprised of tweeting about the product along with mentions of privacy violations from competitors and posting here. We’ll see what happens when we really ramp up promotion.