We had 30% of the visitors responding to polls and interacting with us and 10% signups.
We had 29 valid visitors last week. Earlier, I had set up the LightCat feedback widget on the site - to collect responses about what the market really wants.
Of the 29 visitors, 12 (30%) responded to the polls. One specific result is quite interesting .
Question: Do you think polls will help you understand your market?
Responses and percentage of responses:
Rating - 5 (Strongly agree) : 26.67%
Rating - 4 : 33.33%
Rating - 3 : 6.67%
Rating - 2 : 6.67%
Rating - 1 (Strongly disagree): 26.67%
Note how the world is split into two types of people - those who like polls and those who hate them. Hardly anyone said that they were indifferent.
All other responses follow a trendline with one peak. This is the only one with 2 peaks - at rating 1 and at rating 5 !!
Earlier, we had segmented our market using similar techniques here: https://blog.lightcat.io/experiment-segmenting-lightcats-market/
My hypothesis with LightCat was that if there are closed ended, beautiful polls on a site, people will engage more than they do with chat widgets. So far it seems that we may be right about this.
Fingers crossed !!