Save time + money testing your idea's viability in 2 weeks

No Employees
Founders Don't Code
Solo Founder

Why? I'm building this product to help innovators save time and money. How? Validating the idea's viability while building a business plan and learning best practices + methods to avoid common startup mistakes.

January 5, 2021 Crossed $7,000 sales!

2021 comes with consistent growth for

I've recently changed the pricing tiers, creating an "accelerate" plan to include video course + community access during 2021.

Let's go for the interesting part, the acquisition channels:

  • $2,500 come from partnerships
  • Affiliates (gumroad) $550
  • Direct sales: $3,850

In direct sales, the top acquisition channels are:

  • Twitter (5% conversion)
  • IndieHackers (4% conversion)
  • Google CPC (17% of conversion)

Some reflections I want to share during this period:

  • Partnerships not only can provide you a vast customer base. But will add credibility to your business, increasing conversions and willingness to pay. (Do you trust more knowing that a University has partnered to use the product for their founders?). If you still are not looking for partners for your product, start now.
  • Marketing is about repetition. Build a small funnel to remind your leads about you with something useful. I've built a super easy funnel to nurture the leads asking for a sample. Just 1 email sent in 2 weeks. That's it. 3% of the purchases come from this small funnel.
  • I have an opportunity to improve the google ads. The % of conversions is the best one, and I'm experiencing a good ROI.

Ask Me Anything. I'm open to sharing anything you want to know to help you and your business!
Happy 2021!

December 22, 2020 New Notion Web!

I've just launched the new web based in Notion, inluding new branding.

I used static for custom CSS + JS. It's integrated with zapier, integromat, tallyforms paddle and to embed HTML code. Apption is especially useful!

To celebrate ** I'm giving away 5 notion copies among the ones RT or commenting the twitter thread **

For those who don't want to comment, RT or don't have twitter, I'm doing a 20% discount in all the plans during the next 24 hours. ** Use the code LAUNCHWEB in the checkout form. **

Ask me Anything on the process or the foundations after my decision to migrate to Notion the web. Happy to share everything on my hand to help you.

December 18, 2020 $1K/mo are here!

1 Month after the launch of and 2 months after start validating the product with pre-launch sales, I crossed the $3,500 sales barrier and I'm confident to be able to sustain at least $1K/mo of sales during 2021.

Here are some numbers I'd like to share:
๐Ÿ’ณ TOTAL Sales since the validation started (2 months ago) = $3,500
๐Ÿ˜ Sales 18 November to 18 December (last month) = $1,500
๐Ÿ’” Refunds = 2 ($98)
๐Ÿค Sales via referrals (using gumroad's built-in) = $300
๐Ÿ“ˆ Best acquisition channels by conversion % (still too low in total conversions to make it statistically significant but it's worth to have a look and make decisions to improve):

  1. Google organic
  3. Betapage
  5. Twitter
  6. Indiehackers

Ask Me Anything. I'm open to share anything you want to know to help you and your business.

November 20, 2020 $2000 barrier break!

After a couple of days with low sales (I'll talk and share an article about it), I've reached the $2000 barrier today.

Now I'm trying to reach out to the customers to have feedback on the product while onboarding in the community.

Keep tuned. I'll share a post about some pricing learnings soon.

BTW, the product is not a subscription so far. It's a one time payment. So the $2K are not recurring. Working on it to compensate non-recurring revenue of one-time payment products.

November 18, 2020 is live

After 2 hard weeks building the product for early supporters, I delivered the product and opened the community the day promised.

It has been exactly 1 month since I launched the willingness to pay + value proposition validation test that it ended up working with more than 40 customers buying the product before launch.

I am not doing an official launch at PH because after 3 failed launches, now I want to wait to have WOM, more audience, and try to generate more excitement before any PH/official launch.

Besides, next week I'll start with AMA sessions to help the users and gather feedback.

AMA about the validation process, product, marketing... ;)

November 17, 2020 10 sales/400$ in 1 day (pre-launch)

Suddenly today (the day before launch), the sales went off-charts.

The second tier of pricing is sold-out, and I've started sending emails with access to product and community, so I've just updated the prices ($64) to keep testing the willingness to pay (still with weak social proof).

The next three days are critical for the product's future, with 42 customers start using the product after their early bet.

Sharing some facts in case somebody benefits from it:

  • 1 conversion from Paid 69$ for 2 days of promotion. so far 1 conversion of 45$.
  • Average of 6% conversion rate (paid conversions).
  • Best acquisition channels: twitter, IH, (my old community out of business).

All of this are pre-launch stats. The product was still not available (now it is, I've just started sending invites).

AMA ๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡

November 13, 2020 1 sale/day - 1K$ total - 8 countries

It's been less than a month since I launched the first value proposition of to validate this validation product ๐ŸŒ€

I was not expecting that much traction before having a product (the launch on the 18th) so this is something unexpected. But I love it. And I'm so stressed to be ready in time with the product...

Key takeaways so far:

  • The value proposition copy and positioning is key. The first positioning did not work. After 2 days of testing I changed it and suddenly the orders started to arrive.
  • A lot about digital products. For example, selling through landing page works better than gumroad as it's more optimized for conversions. However gumroad affiliate program is key piece for growing digital products.
  • Having the price in foreign currencies helps with sales. After I've added paddel with local currencies + parity bar, outside of USA conversions increased.

And I've confirmed how important is validation and smoke testing to spend as less as possible before building. That's what it's about the product itself.

As always: AMA ;)

November 10, 2020 800$ in sales before the launch

Less than one month after launching the first version of the landing page of I've 800$ in orders and 20 customers waiting for the launch on November 18th.

Honestly, I was not expecting this volume of sales before having social proof (well, I'm the social proof in this case), but it happened, and now I'm feeling the pressure to have the product ready to share with paid customers and meet their expectations. Simultaneously, feeling very humbled and grateful with all these people trusting the product and me.

Here is an article explained why I think the idea is validated:

Huge difference with here. With that other project, after 5 months and 3 pivots the revenue was barely 350$ (and those numbers after the first month charging where the reason to close it for business).

November 9, 2020 Lost 100% (4) orders tonight

I woke up with a 100% drop-off rate in the checkout process. I've lost 4 sales of while sleeping just because the stripe checkout page. It's weird because I was not experiencing it before but I've decided to take some urgent action. The last we want to do is to lose customers that are ready to pay. Here is what I've done to reduce frictions in the checkout page:

  • Supported paypal via paddle (changed from stripe to paddle).
  • Added some copy to remind the money back guarantee + life time deal + one time payment.
  • Eliminated some discount copy that was misleading in the checkout.
  • Paddle changes automagically to the visitor's local currency.

I'll compare conversions and keep y'all posted.

November 5, 2020 0 sales

I know, it sounds weird.
This is the risk we take, this is our life and this is who we are, fighting to get traction every day.

It's easy to share when we have sales or something is going well, so I've decided to share a milestone with 0 sales. It poped in my mind after selling 0 copies in 24h, reminding me that the initial 11 sales of are not the usual, are the exception.

I'm adding this milestone as a reminder that this is the reality for most of us. Founders, indiehackers, makers, creators, innovators, we are all in the same boat, risking our safe income and personal life for a dream that we don't know if it's going to work.

This milestone is in honor of all those fighting honestly and leading by example to build profitable products that people love. This milestone it's a reminder of where we all come from. This milestone is an encouragement for you all.

Keep it up!


Why? I'm building this product to help innovators save time and money. How? Validating the idea's viability while building a business plan and learning best practices + methods to avoid common startup mistakes.