2021 comes with consistent growth for Startupbuilder.mba.
I've recently changed the pricing tiers, creating an "accelerate" plan to include video course + community access during 2021.
Let's go for the interesting part, the acquisition channels:
In direct sales, the top acquisition channels are:
Some reflections I want to share during this period:
Ask Me Anything. I'm open to sharing anything you want to know to help you and your business!
I've just launched the new web based in Notion, inluding new branding.
To celebrate ** I'm giving away 5 notion copies among the ones RT or commenting the twitter thread **
For those who don't want to comment, RT or don't have twitter, I'm doing a 20% discount in all the plans during the next 24 hours. ** Use the code LAUNCHWEB in the checkout form. **
Ask me Anything on the process or the foundations after my decision to migrate to Notion the web. Happy to share everything on my hand to help you.
1 Month after the launch of https://startupbuilder.mba and 2 months after start validating the product with pre-launch sales, I crossed the $3,500 sales barrier and I'm confident to be able to sustain at least $1K/mo of sales during 2021.
Here are some numbers I'd like to share:
💳 TOTAL Sales since the validation started (2 months ago) = $3,500
😍 Sales 18 November to 18 December (last month) = $1,500
💔 Refunds = 2 ($98)
🤝 Sales via referrals (using gumroad's built-in) = $300
📈 Best acquisition channels by conversion % (still too low in total conversions to make it statistically significant but it's worth to have a look and make decisions to improve):
Ask Me Anything. I'm open to share anything you want to know to help you and your business.
After a couple of days with low sales (I'll talk and share an article about it), I've reached the $2000 barrier today.
Now I'm trying to reach out to the customers to have feedback on the product while onboarding in the community.
Keep tuned. I'll share a post about some pricing learnings soon.
BTW, the product is not a subscription so far. It's a one time payment. So the $2K are not recurring. Working on it to compensate non-recurring revenue of one-time payment products.
After 2 hard weeks building the product for early supporters, I delivered the product and opened the community the day promised.
It has been exactly 1 month since I launched the willingness to pay + value proposition validation test that it ended up working with more than 40 customers buying the product before launch.
I am not doing an official launch at PH because after 3 failed launches, now I want to wait to have WOM, more audience, and try to generate more excitement before any PH/official launch.
Besides, next week I'll start with AMA sessions to help the users and gather feedback.
AMA about the validation process, product, marketing... ;)
Suddenly today (the day before launch), the sales went off-charts.
The second tier of pricing is sold-out, and I've started sending emails with access to product and community, so I've just updated the prices ($64) to keep testing the willingness to pay (still with weak social proof).
The next three days are critical for the product's future, with 42 customers start using the product after their early bet.
Sharing some facts in case somebody benefits from it:
All of this are pre-launch stats. The product was still not available (now it is, I've just started sending invites).
It's been less than a month since I launched the first value proposition of startupbuilder.mba to validate this validation product 🌀
I was not expecting that much traction before having a product (the launch on the 18th) so this is something unexpected. But I love it. And I'm so stressed to be ready in time with the product...
Key takeaways so far:
And I've confirmed how important is validation and smoke testing to spend as less as possible before building. That's what it's about the product itself.
As always: AMA ;)
Less than one month after launching the first version of the landing page of https://startupbuilder.mba I've 800$ in orders and 20 customers waiting for the launch on November 18th.
Honestly, I was not expecting this volume of sales before having social proof (well, I'm the social proof in this case), but it happened, and now I'm feeling the pressure to have the product ready to share with paid customers and meet their expectations. Simultaneously, feeling very humbled and grateful with all these people trusting the product and me.
Here is an article explained why I think the idea is validated: https://www.indiehackers.com/post/validating-a-product-in-2-weeks-my-checklist-800-in-pre-orders-789ba20392
Huge difference with GrowthSeeker.io here. With that other project, after 5 months and 3 pivots the revenue was barely 350$ (and those numbers after the first month charging where the reason to close it for business).
I woke up with a 100% drop-off rate in the checkout process. I've lost 4 sales of startupbuilder.mba while sleeping just because the stripe checkout page. It's weird because I was not experiencing it before but I've decided to take some urgent action. The last we want to do is to lose customers that are ready to pay. Here is what I've done to reduce frictions in the checkout page:
I'll compare conversions and keep y'all posted.
I know, it sounds weird.
This is the risk we take, this is our life and this is who we are, fighting to get traction every day.
It's easy to share when we have sales or something is going well, so I've decided to share a milestone with 0 sales. It poped in my mind after selling 0 copies in 24h, reminding me that the initial 11 sales of startupbuilder.mba are not the usual, are the exception.
I'm adding this milestone as a reminder that this is the reality for most of us. Founders, indiehackers, makers, creators, innovators, we are all in the same boat, risking our safe income and personal life for a dream that we don't know if it's going to work.
This milestone is in honor of all those fighting honestly and leading by example to build profitable products that people love. This milestone it's a reminder of where we all come from. This milestone is an encouragement for you all.
Keep it up!
Why? I'm building this product to help innovators save time and money. How? Validating the idea's viability while building a business plan and learning best practices + methods to avoid common startup mistakes.