LittLive

We announced within our facebook group that we were launching a beta for an app. Within 2 days we had 20 people that were very interested in helping test our app. These people are already familiar with friend meetups and agree that there should be an app specifically for new york city meetups.

We had a representative from the custom picture frame business reach out. This business also run wine and paint social events in new york city. They reached out because they wanted help with digital marketing. Over the course of two weeks we planned and ran a digital marketing campaign for the wine and paint event.

We walked the stakeholders through how to make and run instagram ads. We realized that their website e-commerce flow was inappropriate for buying one ticket at a time so we set them up with an eventbrite account. We recommended square for processing credit cards at the door. Our graphic designers made an attractive flyer for the event. The flyer was promoted on our instagram, facebook group, discord server, newsletter and in our private group chats.

We had two hosts (Teresa Fong and Lina Aguilar) host their own events. Teresa hosted an Oyster meetup with 6 attendees. Lina hosted a smaller event where she met up with another woman group member (Rhonda). They hit it off. We are still identifying our "champions" the early adopters that love the idea so much that they are willing to try it first and push the product to all their friends. Our early hosts and moderators are our Champions.

We recently created a facebook group for LittLive.com This was an experiment to see how facebook groups work different from discord or instagram pages. One thing that became clear is that more women use facebook than discord. Makes perfect sense if you think of the origin story for discord, gamers.