We hit our first £15,000 day.
We had built an audience for the first few months making 30k consistently selling workout plans and building the community.
All plans were £50+.
When May came, (mayday) I decided to run a 1-day sale using mayday as the way in.
So what I did was bundle 3 of out workout plans together (worth £150) for £29.99.
Most of the sales came via email. The sales inbox was pinging!
This was before we added 1 click upsells too (would have added another 20%)
But yeah, don't be scared to do a "sale" if you have a reason to do so.
Nobody is paying that much attention to you and your brand. Unless you're running 60% off year around people won't get used to your lower pricing.