There are plenty of free tools out there to help you investigate fluctuations in organic rankings, but until now there’s never been a volatility report that focuses on local rankings.
Why local rankings? Because the algorithm that manages these is completely different to the organic algorithm we all know and fear.
Local ranking factors like proximity, prominence, and relevance are treated in a very different way by Google, so an organic rankings monitor won’t tell you anything pertinent to those all-important local rankings. That’s why we built Local RankFlux.