We've been very quiet on Logology lately, the reason is we're doing one last feature push before our official launch! We're half-way there and I thought I'd give you all an update 😀.
First, we’ve added more startup categories, as some people didn’t find one that matched their project:
They’re worth checking out even if your startup is in a different space. Sometimes just browsing around can get you to the ideal logo better than our questionnaire.
Case in point: we once sold a logo from the « reliable » personality to someone who launched a clothing company with a « kind » persona. The reason? She thought the design looked like threads from fabric, which was the perfect logo for her 😃 ! Sometimes the ideal brand is in the last place you’d think to look.
Second, we’ve added more logos to existing categories. Up until now, we were still using a very crude way of managing the logo catalog, which meant Lucie wasted tons of time just to add new designs. We’ve updated it and she could add new concepts to:
Third, we’ve added more fonts! We hadn’t changed our font list since the beta launch more than a year ago. Lucie's finally had enough and has spent a week adding more original designs for every persona.
It’s already available for our « personality logos » (second part of your proposal list) and will soon be available for the entire catalog.
The reason is takes us so much time is that Lucie actually handpicks every single logo that a font can go with. Making sure the style of the two matches. That way, you can't make a style mistake, and the result is guaranteed to look professional.
It's mostly for Spanish and French users, but we also enabled support for more accented characters. Now you can create logo for Uñ Startùp 😁
This week we're working on adding a new major feature: the ability to save logos to your favorites. Soon we'll also add the ability to browse logos freely right from the homepage.
Let me know if you have any feedback,
Our designer Lucie has just added over 30 logos to the communication sector. Meaning we’re one step closer to launching to the public :).
Instead of having just a handful of choices that apply loosely to communication companies, we now have meaningful logo proposals for:
To see them, just select the « Communication » sector when you complete the onboarding questionnaire.
Let me know what you think, especially if your product relates to communication. We’re building the most comprehensive logo design catalog for startups and want to make sure we don’t exclude anyone.
Ok back to work, new logos are scheduled soon ;)
Our designer Lucie has just added over 40 logos to the productivity sector. Meaning we’re one step closer to launching to the public :).
Instead of having just a handful of choices that apply loosely to productivity companies, we now have meaningful logo proposals for:
To see them, just select the « Productivity » sector when you complete the onboarding questionnaire.
Let me know what you think, especially if your product relates to productivity. We’re building the most comprehensive logo design catalog for startups and want to make sure we don’t exclude anyone.
Ok back to work, new logos are scheduled for next week ;)
Our designer Lucie has just added 20 logos to the A.I. category. Meaning we’re one step closer to launching to the public :).
Instead of having just a handful of choices that apply loosely to A.I companies, we now have meaningful logo proposals for:
To see them, just select the « A.I. » activity when you complete the onboarding questionnaire.
Let me know what you think, especially if your product relates to A.I. We’re building the most comprehensive logo design catalog for startups and want to make sure we don’t exclude anyone.
Ok back to work, new logos are scheduled for next Monday ;)
After three weeks of hard work from our designer Lucie, the logo catalog for design startups is complete!
This means that instead of having just a handful of choices that apply loosely to design companies, we now have meaningful logo proposals for:
In total, that’s 43 symbols and 5 monogram designs. Just select the « design » activity when you complete the onboarding questionnaire to see them.
We first started our logo catalog with a couple logos per industry. For the past few months though, we’ve been digging into the most popular ones to offer more tailored proposals.
Here’s where we are on our logo design roadmap
✅ Marketing & sales
✅ Code & Development
When we get the remaining categories done, it will mean 2/3 of our users get tailored proposals. At this point we’ll start focusing more heavily on growth and marketing.
Ok back to work 💪. Next is logos for productivity startups!
A lot of people mentioned their frustration to only see their logos as is, and not on real-life mockups. They were scared to not know how to use it on their website or business card.
So we’ve spent the last month creating advanced mockups of a web launch page, app screen, business card, and social media.
As always, we went way too far into details 😅. The business card shows an imaginary url of your startup (parsed from your brand name), while the social media description is generated from your brand questionnaire score.
We tried to make it super quick and fun to use (<4 seconds to generate each time) so that people can play with different fonts and colors easily until they find the perfect style.
If you want to have a look, just pick a logo and hit « preview result », it will be generated on the fly.
Let me know if you have ideas to make it better!
Note: If you haven't played with Logology yet, getting started only takes ~5minutes. Just answer a few questions about the values of your startup and we'll automatically figure out which branding is best for you. You can then choose from our 500+ original designs.
Context: At Logology we design logos. Started as a high-end logo generator, we’ve found a way to also shake the custom logo design market. We think we can bring the same level of quality than a $2500 freelancer for a fraction of the price ($549) by automating key parts of the process.
We had a great customer who loved what we were doing, paid us $549 upfront for a custom logo and loved his proposals. But we fired him (nicely) and gave him a refund.
The reason is that we realized mid-way that he didn’t understand what he'd sign up for. He came to us for custom logo design work, and expected the same kind of service that a freelancer provides (lots of iterations and back and forth until client is happy).
The thing is that it’s not what we’re building, what we're doing is a mostly automated way to get high-end design work done, with almost no back and forth.
So it took us a few hours to figure out what to do. Should we keep working on his project, make some money and gain a happy customer (but for a different offering that we don’t think can scale at all)? Or should we cut our losses, refund him nicely and go back to making our true offering more understandable and desirable to clients?
Even though we could have easily done what he asked for, we decided to stay 100% focused on our product vision. We might disappoint him and lose a few hundred dollars, but we are saving time and energy to figure out the best way to solve this problem. Also, we keep working on what we love, and not what we left a couple of years ago (agency style work).
We're sad that we had to resort to refunding him mid-way through the project though, as we really hoped that it could work. It's just that we think our vision has the potential to bring way more happiness to people down the line, clients and designers alike. Better to take a small loss now than a big one later (having wasted time on the wrong things).
Thanks to him, we learned that we still had ways to go before our custom design offering can take off. Now, we’re back on the drawing board, but with great new insights we gathered from working with him. Next iteration here we come 🤠!
Today we've added around 20 logos dedicated to education startups. This means we have officially reached more than 400 original designs to choose from!
Some of our new education logos:
Our designer Lucie is building the logo catalog one category at a time, each dedicated to a different startup sector (productivity, communication, marketing, etc.).
We already have completed these categories:
Some of our logos for code & development startups:
Next ones will be dedicated to design, productivity and communication startups. We aim to reach 750 original designs by the end of the year.
We still have a long way to go, but it's with milestones like this that we notice how much progress we've made. Let's keep pushing!
Big announcement today: you can now order custom logos on Logology!
Simply fill the custom design request form by telling us more about your company and the symbol that you want. You don't have to pick a designer or to worry about the timing. We’ll handle the whole process and deliver the final result within 7 days. If you don’t like it, we will gladly refund you.
If you already found a logo that you love in our catalog, we’ve also added the option to get full exclusivity. This means that nobody else will be able to buy the same symbol, and you’ll have full rights to trademark it.
We're super excited to launch this new offer! It will help entrepreneurs get professional branding at a tenth of the price, without spending weeks on it.
As always, we're super curious about your feedback, feel free to reach out!
Pricing is hard. We did not really change it since we launched the public beta of Logology. Mostly because we changed almost everything else 🙂
But, we need to admit, our customers don’t like our pricing. The “one size fits all” strategy wasn’t working that good.
So, here is the new pricing:
You can see that we keep our $79 package, we called it the growth one. But we added 2 more options:
NB: the custom package will start in a few weeks as a private beta first. We need to setup a LOT of things to make it work smoothly, that’s why we want to control the numbers of custom package we will deliver every week!
I’d love to have your feedback on it, leave a comment and let me know how it sounds!
Logology.co will enable thousands of early-stage founders to gain access to high-end quality logos. No random generation, no symbols from a free database. Everything is crafted from the ground-up!