October 8, 2019

Brand name selected ✅ Domain name registered ✅

Steven Hylands @shylands

I find that naming a product goes one of two ways. It's either very obvious and you come across something that fits perfectly easily, or you struggle to find a word that matches your product's purpose and you agonise over what the right name to chose will be.

Thankfully on this occasion, it was the former. Our product gives Slack groups a way to notify their members of the top content they need to see in a weekly newsletter. A lowdown on what they can't afford to miss.

That's why we quickly realised that Lowdown is the perfect word to encapsulate the purpose of our product.


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