I had been procrastinating getting the marketing site up forever.
The beta version of the product has been up since Oct 1, and I've been actively using it myself and getting people to give it a spin. But the main marketing and info pages was a major hurdle.
Coding, although new to me, was much easier - you just make things functional. For the main site, it actually needed to sell the product. And in my head that was such a massive amount of work.
Finding the right words, clearly articulating the problem, telling the story, targeting the right customers -- and worse, making it look good.
And I had put it off forever because it's a whole different brain for me that does that. As a team of 1, it's hard to all of a sudden start doing that. Especially because I think I know what's good. I can recognize it. I just have a hard time creating it myself.
I guess it's harder because I made a product that scratches my own itch after all.
But, yesterday I found myself with an extra 2 hours that I didn't know what to do with. And I decided to try drafting the copy. Immediately I started to feel resistance - but I at least knew and recognized it for what it was - so I muscled through. Tried not to edit as I was writing, and just get a draft up. I managed.
I sent it to some people in the hopes for some feedback. And was mostly ignored :D
But today, I decided that I wouldn't let that hold me back anymore. Too many things are keeping me from moving forward. So I decided that regardless, I would have it up and live by end of day.
Design was a major hurdle for me, so I decided that I wouldn't care about it. I would do what I personally love even if it's against all the advice. I have a preference for ridiculously simple sites - ugly even by modern standards. Copy too, I decided to just write like me. I knew I would turn some people off, but done is better than perfect.
But who knew that even ugly sites were hard to make.
Anyways - the site is live. As my favorite VW ad said:
It's ugly, but it gets you there.