We're introducing a new beautiful logo (that you can see above) designed by our friend Jord Riekwel. We spent many weeks iterating and discussing until we found a shape that is simple, yet unique to Mailbrew and our vision.
We've also massively revamped the entire Mailbrew experience to make it easier to read and edit brews. Everything is now simpler and more polished.
Your brews are front and center, and the editing experience is completely rethought.
Check it out → mailbrew.com
After launching out latest feature, Mailbrew Inbox, we got a few thousands new signups, and this helps us finally hit this new milestone.
It's amazing to know 300+ people have chosen to pay for Mailbrew, the majority of them with yearly billing.
We're now working on the next big features and launches 🚀
After months of hard work we are finally launching our most requested feature: Mailbrew Inbox.
With it, our users will be able to receive newsletters into their Mailbrew email digests. This brings us closer to our vision of THE ONE THING you must read every day to stay on top of your game and I am super excited about it.
Product launches have consistently been our top source of new signups, with over 4k signups with the initial Mailbrew launch last March.
We hope to match (or top!) that number with today's launch.
It's not even one month after launching Mailbrew, and we've crossed the 100 paying subscribers mark ($900 MRR).
The split is almost exactly 50/50 yearly and monthly licenses. We're showing yearly billing by default in our upgrade page, so users see $8/m computer pricing by default.
We also think the no-credit-card trial of 21 days is working nicely, and we might experiment with 30 days soon.
Shoot some questions if you want to know anything!
Right before launching Mailbrew, we've decided to put 2 little vanity metrics on our landing page: how many active digests (we call them "brews") we send, and how many emails we've sent in total.
Today we've crossed two big milestones:
Before deciding to completely remove the tracking pixel from our emails, we calculated an open rate of 95%, so one more reason to believe these are quite staggering results.
So far we've had just a couple of minor hiccups (users not receiving their brews for ~1h), but aside from those we're also really happy about how solid the whole infrastructure is.
We've also been able to add a new source to Mailbrew in just one day (the COVID-19 source) and we're working hard on new features right now.
Hey everyone! Can't quite believe this but after 6+ months of work we're finally launching Mailbrew in the wild.
We're also sharing our learnings during this long beta phase today here.
Thanks everyone in this community for the support you gave us during these months in private beta. 🙏
After working on Mailbrew for the past 5 months and running our private beta we finally hit this important revenue target.
It might not seem much, but considering that the product is not even publicly available yet we are pretty proud of this result.
Here a brief timeline of how we achieved this:
❤️ Thanks a lot to the IndieHackers members supporting us, we have seen quite a few of you creating newsletters and subscribing to the product. It has been awesome sharing this journey with you.
I’ve been working for a few weeks on a complete redesign of mailbrew.com, and I’m excited to finally put it out there.
The bulk of the work has been the rebranding. I’ve tried to create a look and feel that inspires confidence but also piece of mind. The typography makes you think about newspapers, but hopefully the overall styles feels fresh and modern.
What do you think?
Ok so, every day we're keeping track of many metrics while working on Mailbrew, and we're trying to define what will by our KPIs. A great friend of ours, Ferruccio, suggested that we define 3 key metrics: leading metric like email sent every day, a lagging metric like revenue, and finally a health metric.
Regarding this last metric, we've picked Open Rate. We believe that it's a great measure of how healthy Mailbrew is in general, and it should guide us while developing the private beta.
Well, we're pretty stoked to have 95% open rate with our 120+ active beta users. It's exciting because it means that while we find the right positioning and target market, we know that the rights users fall in love with Mailbrew and read almost every single email they receive.
I think the reason it work it's because once you invest a little time in crafting your own newsletters, from your own sources, you don't want to miss a single issue, while with other newsletters you don't feel as bad about it.
If you have any feedback on what metrics we should keep our eyes on, I'd love to hear it. And happy to answer any questions about our private beta so far.
We created Mailbrew to reclaim our time and attention, by creating beautiful newsletters with the best content on what we’re passionate about.
You can plug any source into your newsletters: Reddit, Twitter, RSS Feeds...