September 23, 2019

5000 Twitter Followers!

Harry Dry @harrydry

Yesterday the Marketing Examples Twitter crossed the 5000 mark, gaining around 2500 new followers in the last month alone!

I remember reading this post about doubling down on what works and it motivating me to focus more on Twitter (after all, that was one area which was clearly was working)! This is what I've been doing:

1. Introduced quicks tips

So, instead of just relying on the threads (article summaries) to get new followers I've tried some standalone single tip tweets:

These are being shared just as widely as my threads and are usually about 5x less work!

2. Started running Ads

Because these quick tip tweets are clearly very popular I thought why not run Twitter Ads against them and see how many new followers I can bring in (so I did)! And it worked great.

I ran two different campaigns targeting the audiences of different marketing personalities I respect: @julian, Andrew Chen, Luke Wroblewski etc ... and the results were £230 for 1106 new followers, so around 21p a follower.

Previously I had tried running ads on the first tweet in the one of my threads. And the result about £1.50 / follower, so clearly something was going right here! I would say:

  • The fact that I was promoting tweets which already had a bunch of likes and RT's on certainly helped a lot! Acted as great social proof.
  • The tweets itself were dense with value. 3 tips and one diagram packed onto one tweet. It was almost as much as a blog post. There's no way just a generic image / tweet could have done so well.

If I can spend £230 and bring in 1100 new followers it has made me think about doing some more contracting work, and then I can plug the money back into the business. Because currently, I don't have the finances to spend an extra £230 twice a month!

Anyway, that's the update. The Marketing Examples Twitter steam train powers on to its next destination: 7,500 followers!

Loading comments...
Today's Top Milestones
  • Got featured by Apple in 112 countries
    It's been a while since I shared a milestone on IH but it hast been quite a journey! The last time I posted was for our first 13 paid users and 1500 d
  • MVP
    As a freelancer on Upwork, I've always missed an easy way to receive notifications when relevant jobs are posted. After a little research on community
  • Finished first draft and sold $...
    I've finished the first draft of Start With A Side-Project, a serious milestone 🏅 for a first-time author. The next ph
  • Launching today!
    The memberships are turned on! We've been preparing for this day for months and, yet, I still feel so woefu
  • I finally have my new E-Residency kit from Estonia
    After a long time I decided to setup my startup in Estonia for several reasons, which I will explain later. With the e-Residency card now in place and
  • GitHub down again? Why not try a Hosted Gitea box?
    Sooooooooooo it seems like GitHub is down every other day lately. If **only** there was a service that allowed you to run **your own private Gitea ser
  • 5 Consecutive Issues.
    So last week Friday marked the day where I had sent out 5 consecutive issues of The Slice, and its been great to see such awesome growth over the last
  • First 6 podcasts added to the platform!
    Last week I quietly finished creating the initial version of PodAdverts and reached out to a few podcasters with smaller audiences to see if they woul
  • Adobe confirmed as a partner
    After the success of RemoteDesignWeek, Adobe was quite happy to once again support us and the community with being a sponsor for 5to9 Conference! Sinc
  • Ladies and gents, today we launch! (1 sign up 💪)
    I've been waiting for Whatsapp (Facebook) to verify my business account for about 3 weeks, so finally today when the email confirmation came through I