Yesterday the Marketing Examples Twitter crossed the 5000 mark, gaining around 2500 new followers in the last month alone!
I remember reading this post about doubling down on what works and it motivating me to focus more on Twitter (after all, that was one area which was clearly was working)! This is what I've been doing:
1. Introduced quicks tips
So, instead of just relying on the threads (article summaries) to get new followers I've tried some standalone single tip tweets:
These are being shared just as widely as my threads and are usually about 5x less work!
2. Started running Ads
Because these quick tip tweets are clearly very popular I thought why not run Twitter Ads against them and see how many new followers I can bring in (so I did)! And it worked great.
I ran two different campaigns targeting the audiences of different marketing personalities I respect: @julian, Andrew Chen, Luke Wroblewski etc ... and the results were £230 for 1106 new followers, so around 21p a follower.
Previously I had tried running ads on the first tweet in the one of my threads. And the result about £1.50 / follower, so clearly something was going right here! I would say:
If I can spend £230 and bring in 1100 new followers it has made me think about doing some more contracting work, and then I can plug the money back into the business. Because currently, I don't have the finances to spend an extra £230 twice a month!
Anyway, that's the update. The Marketing Examples Twitter steam train powers on to its next destination: 7,500 followers!