Recently I was chatting with Reilly Chase about finding customers by monitoring online communities. He suggested that it’s a good idea to monitor Upwork, a job board for freelancers.
A few hours later I had a prototype ready, and Syften was already processing job posts.
You can read about how Reilly uses Upwork to find customers for his SaaS here: https://syften.com/blog/post/upwork/
This takes the definition of the "job to be done" by your software to a new and very practical level. I wonder if mid-size firms will post "help wanted" to attract software bids instead of RFP's. To be fair, there is a labor component to Riley's offers, it's just that he offers software-enabled services where the labor element is fraction of someone employing manual or artisanal methods. Very thought provoking example of a possible "future of work." More of an existence proof actually.