Midgard Outreach

Reach the perfect audience with AI

No Employees
Multiple Founders
Founders Code
AI
Analytics
B2B
Sales

We wanted a reliable way to reach hundreds of people to get feedback. We also HATE spamming people. That's why we built Midgard to screen people for whether our product could be relevant to them and to optimize the pitch

April 1, 2018 Script To Product

One of my most vivid memories shortly after leaving Microsoft was discovering cold email outreach. I remember sitting there with my co-founder Tony, jaw on the ground thinking, WHAT? You literally just scour the web for someone's email and then send them a message. This is sales???

I HATE spam. At the same time, blogging wasn't working and our launch on Hacker News got 2 upvotes. Our iteration loop was crazy slow and we had already exhausted everyone in our personal network asking for feedback. Reading up on companies like Salesforce and Outreach, it became clear this is standard business practice.

We were almost certain there were people out there interested in what we had but just didn't know how to get ahold of them or what language resonated with them.

Tony spent 30 days straight finding emails of people and reaching out. It got us our first 20 demos that month. The feedback was incredible. The relevancy of the people we talked to was incredible. But it was extremely draining and not a great use of Tony's time.

So then Adrian, my other co-founder, built an algorithm to look for customers likely interested in what we are pitching by analyzing everything we can find about them. Their job, company they work at. We also saw that the subject/body heavily influenced the response rate so he coded in Multi Arm Bandit to try out different subjects and message bodies to find language that resonates.

All of a sudden, we were getting a constant stream of 1 - 2 demos a week. A few optimizations on language using the MAB and we had 5-10 demos setup every week with absolutely no work on our side. It was a win for both parties. People interested in the value we had to offer. Us wanting to offer value in return. That's how Midgard was born.

We wanted a reliable way to reach hundreds of people to get feedback. We also HATE spamming people. That's why we built Midgard to screen people for whether our product could be relevant to them and to optimize the pitch