November 4, 2019

+1K users!

Joan @nyeu

Hi everyone! I am Joan, maker of Mindful Affirmations app.

Finally today after a month of hard work, Mindful Affirmations app has crossed 1K signed up users!

Things we learned during this time:

  • It's really hard to position yourself in the AppStore when your competitors have thousands of reviews and unlimited cash.

  • It's important to keep updating your app and playing with the keywords. One of the things that worked better for us was finding a very good keyword with not much competition.

  • Move fast and focus on one thing at the time. There's many many new features and fixes we want to do in the app but we can't lose focus on that. Our goal now is keep growing and increase revenue, when that is accomplished we can move on into the shiny things.

  • Invest all your revenue in acquiring new users. New users means more revenue so you can get even more users. This seems obvious, but we were so tempted to use that money on something else.

What's next?

We will keep working in making the app easier to discover. Improving your positioning in the AppStore is key, is definitely our main focus now. We know that when we start positioning our selves better, users will come. We have improved a lot the flow from signup to a paying user now, so we feel ready to grow in a sustainable way.

Thanks to everyone who tried the app, who gave feedback and who is using it or has used it.

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