We continued to create giveaways at the rate of once a week. It's proved to be quite effective and affordable. Top Shot Moments for All-Stars can be picked up for $7-10 dollars and each adds about 50-60 new subscribers. The open rate has remained a steady ~34% across the month while the unique click through rate has doubled from around 4% to 10-11%. I believe this is because the quality of certain writers has improved.