November 11, 2019

Stepped Back from Feature Dev to Research Users

Steve Kolock @SimplySteve

Thanks to reading, "The Mom Test", finally heeding the advice of focusing more on the target user group and solving their problems, and now reading, "Hooked", I'm taking a step back from major feature dev as I sketch out the target audience. The dev I'm focused on now is for performance improvements and managing marketing/content.

This should have come before much of my product, however, since my product initially started as solving my own problem I (stupidly) let this part of the process slide. Now, I've been doing far less dev the last few weeks and focused on both researching users [amateur short story writers], problems [getting useful feedback, staying motivated], and current solutions. I still need to have customer conversations as well

As a result of some of this, I'm re-centering my product around what my target audience already seeks out (helpful feedback) and
letting my main differentiator (text effects) take a back seat.

Right now I am doing the following and only making performance tweaks on the product:

  • Joining and engaging with short story writing groups
  • Competitive analysis of common writing tools and apps
  • Looking for short story writers to have 'Mom Test approved' customer conversations

While this isn't the most sexy stage for me because it is not feature-driven, it feels like progress already.

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