We debated if we should make this business for a narrow set of goals (e.g. for losing weight and exercising) or for broader goal setting (e.g. you can set up any type of goal). We went with the latter and I have loved seeing the variety of goals. While the majority (about half) are around eating and exercise, the others are around personal interactions (e.g. not yelling at kids, giving compliments to people), daily routines (mediation, getting to bed on time), financial (hitting a retirement goal), and more. Today, the first weight loss goal was completed with the customer losing 10 lbs. in one month! Yes, this seems to be working!